DesignHer

DesignHer+ is an event concept created to address the gender gap in New Zealand’s design industry, where women represent the majority of students but only a fraction of professionals. Good Lemon developed the brand identity, event collateral, and digital presence to bring the vision to life – blending boldness with inclusivity, and strategy with advocacy. The result is a visual language that feels empowering, connected, and future-focused – a platform designed to inspire, unite, and elevate the next generation of female creatives.