Good Lemon was built from a love of creativity, but more importantly, a genuine care for the people behind the brands.

I’m Kirsty, founder of Good Lemon Creative. I work with founders who want more than something that just looks good. They want a brand they feel confident standing behind. One that reflects who they are, supports the way they want to live, and helps them grow their business with clarity and intention.

My journey into design and branding started with a curiosity for aesthetics and storytelling, but it evolved quickly once I began working across advertising, design, and digital marketing. I saw firsthand how many brands looked polished on the surface but lacked direction underneath. They didn’t fully reflect the business, the person behind it, or where they were trying to go.

That disconnect matters. Your brand shapes how people understand you, trust you, and decide if you are the right fit. It affects how confidently you show up, how clearly you communicate, and how easily your business can grow.

Good Lemon Creative exists to bridge that gap.

I take a strategy-led approach to brand and web design, combining clarity, creative direction, and practical thinking. The goal is not perfection. The goal is alignment. A brand that feels right, works hard, and grows with you as your business evolves.

I care deeply about helping founders feel proud of what they are building and confident sharing it with the world. When your brand truly reflects you, it becomes easier to show up, make decisions, and move forward with confidence.