Where strategy meets creativity (with a zesty twist)
Branding is the ever-evolving story of your business. Whether you’re launching something new, refreshing what you’ve built, or ready to go all in, our services meet you exactly where you are. Each is designed to boost awareness, increase revenue, and spark real engagement.
Brand Clarity Session
Your brand’s blueprint for clarity and positioning
Feeling stuck or unsure how to position your brand? In a 90-minute workshop session, we’ll dive deep into your brand’s core so you walk away with a crystal-clear message and a strategy that aligns with your goals.
This isn’t about logos or colours — it’s about knowing your audience, defining your unique value, and building a strategy that makes every marketing decision easier. Whether you’re launching, rebranding, or refining, this is your foundation.
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You’re pivoting or launching and need a solid foundation.
You feel like your brand is a little all over the place and want focus.
You’re struggling to explain what makes you different (and why people should choose you).
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What you’ll walk away with…
A clear understanding of your brand’s vision, values, and positioning
Clarity on what makes you unique (and how to communicate it)
A strategic brand roadmap that gives you direction and focus
Confidence in your next steps — no more guessing, second-guessing, or DIY overwhelm
Brand Builder
The roadmap to be seen for who you are and sought out for what you do through the message you share.
You’re done with DIY. Canva logos, mismatched colours, and caption templates that don’t really sound like you have carried you this far — but now it’s holding you back. You’re feeling lost in the noise and know your brand isn’t cutting through.
You’re ready for a brand that feels polished, professional, and aligned with your vision, plus a content plan that takes the guesswork out of showing up online.
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You’re ready to invest in a professional identity that goes beyond DIY.
You want your brand to look consistent across every touchpoint.
You’re craving a toolkit that feels aligned with your strategy and helps you show up confidently.
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A polished, professional visual identity designed to elevate your brand presence.
A cohesive brand toolkit (logo suite, colour palette, fonts, and visual elements).
Messaging that feels aligned with your purpose and speaks to your audience.
Consistency across every touchpoint, from social media to print, so your brand finally feels “put together”.
The confidence to show up and sell with a brand you’re proud of!
Brand Breakthrough
From strategy to identity to website — everything you need to launch with clarity, confidence, and impact.
The Brand Breakthrough is our signature brand embodiment experience — where your strategy, messaging, visuals, website, and content align to bring forward your fullest expression.
It’s the all-in package: brand strategy, identity design, content plan, and a custom website that work together seamlessly. You’ll walk away with a complete brand and digital home built to attract, connect, and convert.
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You’re an established entrepreneur ready to level up
You’re scaling and stepping into your next stage
You’re just starting out — but you’re going big
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A custom brand identity system that evolves with your business and commands respect as a leader in your field.
A semi-custom website that doesn’t just look beautiful — it connects deeply and converts with purpose.
A tailored social media content strategy that shows you exactly how to show up, consistently and with impact.
A bold, magnetic brand that amplifies your voice, sets you apart, and positions you for growth.
Imagine having a brand that doesn’t just look good — it works. Every element, from your messaging to your visuals, is intentionally designed to attract the right people, spark real connection, and convert with ease.
You feel confident and clear, because your brand finally reflects the passion and purpose behind what you do. You're not just showing up — you're standing out, leading with authority, and building something that people remember.
Questions you may have
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Good Lemon Creative is a digital-first studio based in Auckland, New Zealand. While we're proudly located here, our work is global! We collaborate with clients from anywhere in the world, connecting virtually to bring your brand vision to life.
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At Good Lemon, we’re not just about making things look good. We’re about making things work. Our process is strategy-led, meaning every design choice is grounded in your long-term goals and business vision. We help you stand out in your industry, turn visitors into customers, and give you the tools to succeed long after launch.
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Yes! We offer focused half-day or full-day sessions where we work exclusively on your brand or website. It’s perfect for quick turnarounds — from website updates and social templates to marketing materials — so you walk away with polished designs in just one day.
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Every project is a little different, but on average a Brand Clarity Session takes about 1 week, Brand Builder takes 2–4 weeks, and a full Brand + Website package (Brand Breakthrough) takes 4–6 weeks. We’ll map your timeline clearly at the start so you know what’s coming and when.
Need a fast turnaround? Let us know — if the calendar allows, we can work some lemon-powered magic.
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We’re big believers in collaboration over confusion. Every project kicks off with a discovery call — a casual chat to get to know you, your business, and your goals. From there, we’ll send through a tailored proposal outlining the scope, timeline, and investment. Once that’s approved, we’ll move into onboarding and get the project rolling.
You’ll be kept in the loop every step of the way. We stay connected through email and, depending on your project, we’ll schedule Zoom calls at key stages to review and refine together.
You bring the vision, we bring the creative direction — and together, we’ll build something brilliant.
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Absolutely! We specialise in working with ambitious founders at all stages — from new businesses to those ready to take their brand to the next level. Whether you have an idea, need clarity, or are ready to launch, we’re here to guide you through it all.
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Totally fine. We build custom scopes all the time. Tell us your goals and budget and we’ll shape a package—or point you to the best next step if it’s not a fit. Start with a quick discovery call.
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We primarily work with Squarespace for its user-friendly platform, flexibility, and mobile optimisation. It's perfect for businesses that need a professional website without the hassle of constant maintenance. For more complex projects like a large e-commerce site, we recommend platforms like Shopify.
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Yes! After your website is live, we provide a full handoff with training and resources, so you can make updates as needed. If you ever need extra support, we offer ongoing maintenance packages for clients who want help keeping their site fresh.
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The best way to get in touch is to schedule a Discovery Call with us! Simply fill out the form on our contact page, and we'll find a time to chat. If you're ready to get started, you can also email us directly at hello@goodlemoncreative.com
