Your path to a brand that speaks with purpose and looks unforgettable
A strategy-led identity package that turns your clarity into visuals, style, and messaging that magnetise the right people.
Define your value
Clarify your message
Align your visuals
It’s time to build the brand you’ve always imagined.
Imagine walking into your next launch, pitch, or client meeting with a brand that finally matches your vision. A brand that feels polished, consistent, and unmistakably you — one that makes dream clients lean in, not scroll past.
This is what happens when clarity meets design. Instead of piecing things together or second-guessing how you show up, you’ll have an identity that speaks with purpose, looks unforgettable, and supports your growth every step of the way.
CHALLENGES YOU MIGHT BE FACING:
You’ve outgrown DIY
That Canva logo and colour palette got you started, but now they’re holding you back. Your brand feels mismatched and doesn’t reflect the level of work you deliver.
You feel misaligned
The way your brand shows up doesn’t match the vision you have for your business. You know you’ve grown, but your visuals and messaging haven’t kept up.
You’re blending in
Your messaging feels generic or scattered, so you’re not standing out as the expert you are. Deep down, you know your brand should be opening doors, not keeping you stuck.
“Before working with Good Lemon, I knew who I wanted to target but I felt too close to my business to see it clearly. Kirsty held the bigger vision with me and made me feel like I finally had someone in my corner. I’m so happy with the results — I feel aligned with my brand not only for where it is today, but for where I want to take it as a business owner.”
– Tessa R.
You’ll walk away with:
A POLISHED IDENTITY THAT FEELS ALIGNED
A brand that looks professional, refined, and finally matches the level of work you deliver.
MESSAGING THAT LANDS WITH CLARITY
Words that communicate your value clearly and position you as the go-to in your space.
A TOOLKIT YOU CAN ACTUALLY USE
Logos, colours, fonts, and templates that make showing up online seamless and consistent.
So let us introduce:
The Brand Builder
Your path to a brand that looks unforgettable and speaks with purpose. This is where clarity meets design: a strategy-led identity package that transforms your vision into a polished, professional brand you can confidently use everywhere you show up.
PACKAGE BREAKDOWN:
Strategy
Phase 1:
We start by laying the foundation of your brand — your vision, values, positioning, and ideal client. You’ll walk away with clarity on who you are, who you serve, and why it matters.
Messaging
Phase 2:
Next, we refine your voice. From your brand story to key statements, we create a messaging framework that makes your value crystal clear and consistent everywhere you show up.
Visuals
Phase 3:
Finally, we bring your brand to life visually. Your new logo suite, colour palette, typography, and imagery direction come together in a polished system that feels cohesive, confident, and unforgettable.
How does this sound?
What This Experience Gives You
01. Launch a brand that stands out in your industry, with clarity and confidence.
02. Receive a complete visual and messaging system that makes showing up seamless.
03. Gain instant credibility so clients see you as the obvious choice in your space.
04. Let go of DIY overwhelm and show up consistently with ease.
05. Move forward knowing your brand is built to support growth every step of the way.
The Details
Investment: starting at $5400 (payment plans available)
The Brand Builder is more than a logo drop or colour refresh. It’s a strategy-led identity package designed to give you the clarity, visuals, and messaging that make your brand magnetic and memorable. Every element — from positioning to typography — is crafted to reflect the level of business you’re really running, so you can finally show up with confidence and consistency.
You’ll walk away with a polished brand identity you’re proud to use everywhere: on your website, socials, proposals, and beyond. And most importantly, it’ll be a toolkit you actually use — one that makes it simple to stand out, book clients, and grow.
Meet your brand strategist and brand bestie
KIRSTY, FOUNDER & BRAND STRATEGIST
I started Good Lemon Creative to help ambitious entrepreneurs like you stop blending in and start standing out. Through my strategy-led, design-driven process, I’ve worked with so many founders to turn DIY brands into polished, professional identities that finally reflect the level of their business.
This isn’t about a quick logo swap or a pretty Instagram grid. It’s about building a brand that feels aligned, communicates your value with clarity, and gives you the tools to grow bigger, bolder, and brighter than you imagined.
FAQ: All the deets about The Brand Builder
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The Brand Breakthrough is designed for ambitious founders, creatives, and service-based entrepreneurs who are ready to align their messaging and purpose with visuals that truly match the level of their business. If you’ve outgrown DIY logos and Canva colour palettes and want a polished, professional identity that elevates your presence — this is for you.
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The Brand Builder is designed to be a focused process, typically wrapped up in 3–4 weeks depending on feedback and revisions.
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Nope — it’s already included! The Brand Builder starts with a strategy session to make sure your visuals and messaging are rooted in clarity from the very beginning.
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We can review your existing assets and either refine them or create a fresh identity from scratch — whichever aligns best with your goals.
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The Brand Builder is designed to give you everything you need to show up consistently — but if you need add-ons like website design or content support, we can create a custom scope.
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Yes! Most of my projects are done remotely, so location is never an issue.
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It’s hard to find a reliable freelancer who produces unique, strategy-led, beautiful designs that actually make you more money. Freelancers on platforms like UpWork produce generic, cookie-cutter designs that are often recycled from templates.
Our work is always custom to you and your business. Every identity we create has your ideal client in mind. Sure, someone on UpWork can whip up a logo for $45, but when you use a bad design, it’s costing your business far more in lost opportunities.
With Good Lemon, you’re not just getting a logo — you’re getting a brand built on strategy, designed to grow with you, and created to position you as the go-to in your space.
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Because of the high-touch, custom nature of this work, refunds aren’t offered. Every project is tailored specifically to you and your business, and we commit significant time and expertise to ensure you walk away with a brand you feel confident in and proud to use.
Ready to step into the next level of your brand presence?
The Brand Builder is your chance to finally align your strategy, messaging, and visuals into one powerful identity. Walk away with a brand that doesn’t just look good — it works for you, attracts dream clients, and sets you up to grow.
Is it time for your next-level breakthrough?
The Brand Breakthrough is our signature full-service experience — where your strategy, messaging, visuals, website, and content all come together. It’s not just about looking the part, it’s about building a brand that commands authority, attracts opportunities, and scales with your vision.