Strategic &
Creative Partner
For Brands With a Zesty Appetite
Brand Positioning
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Visual Identity
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Website Design
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Brand Positioning | Visual Identity | Website Design |
We partner with ambitious founders, service providers, and creatives to turn scattered ideas into bold, strategic brands that attract dream clients and become your biggest growth engine.
Be seen for who you are, chosen for what you do, with a brand that makes you unforgettable.
Snuggo | Linen Laundry Service
DyingMatters | End-of-life Planning
Bellaform | Movement Studio
Miko | Cafe & Venue
Building a brand doesn’t always follow one recipe.
Strategy
Every standout brand starts with a sharp strategy.
We kick things off by getting under the skin of your brand — your values, positioning, audience, and goals. This isn’t fluff; it’s the foundation that makes every design decision strategic, not just pretty. Walk away with a roadmap that shows you exactly how to cut through the noise and connect with the right people.
Visuals
Design that does the talking for you.
Your visuals should spark confidence, not confusion. We create an identity that aligns with your strategy. From logos and fonts to colour palettes and imagery direction. The result? A brand that feels polished, professional, and unmistakably you.
Website
Your website is more than a digital home, it's your best salesperson.
A great website doesn’t just look good, it converts. We design sites that blend beauty with strategy, guiding visitors from curious click to confident client. Get a website built to attract, engage, and convert.
Content
You’ve got the brand, now let’s build the buzz.
A powerful brand needs more than good visual, it needs a voice that attracts, warms, and converts. We create a content framework that keeps your message sharp, consistent, and impactful over time. With a brand roll-out plan, selling frameworks, and plug-and-play templates, you’ll know exactly what to say, when to say it, and how to show up with confidence.
The Signature Process
Define
We kick things off with intention and clarity. Through a deep-dive discovery, we uncover your goals, purpose, and audience; the substance and positioning that sets the foundation. This stage ensures your brand has meaning beneath the visuals.
Direction
Once we know where we’re headed, we refine your brand’s expression, its look, feel, voice, and message, so every choice moving forward aligns with your positioning. This is the compass guiding your strategy and storytelling.
Develop
This is where your brand comes to life. From visual identity to campaign assets to digital design, we build every element to feel cohesive, consistent, and distinctly you. Here, we shape your brand expression into something tangible and magnetic.
Deliver
We bring it all together with clarity and confidence, ready to launch, share, and scale. This includes your brand messaging toolkit, so you can show up consistently, communicate with impact, and stay true to your positioning long after launch.
Your brand’s essential ingredients
Strategy-Led
We don’t just make things look good. We make them work.
Every brand has potential, but potential means nothing without clarity. At Good Lemon, strategy leads the way so design decisions are made with intention, not guesswork.
We start by understanding your goals, your audience, and where your business is heading. From there, we shape a brand strategy that supports growth, builds trust, and gives your business direction.
We’re here to help you stand out for the right reasons and build a brand that actually supports where you’re going.
Experience
Design is easy. Designing with purpose takes experience.
We’ve worked with founders at many stages, from early ideas to growing businesses that need their brand to catch up. Across hospitality, wellness, lifestyle, and creative industries, we’ve seen what helps brands grow and what quietly holds them back.
That experience means sharper instincts, clearer advice, and fewer unnecessary detours. We know when to push, when to simplify, and when to focus on what really matters.
Every project is approached with a balance of strategy, creativity, practical execution, and a little bit of zest.
Passion
We care about the work because it shapes real businesses and real lives.
Good Lemon was built on a love for creativity and a respect for what founders are really building. Not just brands, but businesses that support their life, values, and future.
We help founders feel confident in their brand, clear in their direction, and proud of what they’re putting into the world. Our work is guided by clarity, honesty, and thoughtful decisions, not perfection.
When a brand feels right, it becomes easier to show up, grow, and move forward with confidence.
Words from clients
Our kind of
love notes
“Working with Good Lemon felt like switching on the lights. Our brand finally has a clear voice, consistent visuals, and a website that moves people to book. We sold out two weeks of our brunch promo in one week.”
— Louise B.
“It was so important that my brand and website felt fun but still professional, and she totally nailed it! I was so proud to share it, and I am absolutely obsessed with the final product.”
– Joanne S.
“I came for a logo and left with a brand I’m confident to market. The Brand Builder gave me words for what I do; the identity made it unmistakable. Enquiries jumped by 70% and my DMs actually convert to sales!”
– Maggy.
“We needed something human, vibrant, and brave, and Kirsty delivered. The brand invites tough conversations with warmth, and the site makes it easy to take action. Great job!”
– Sarah H.
“Kirsty goes above and beyond with making sure all her clients are enabled to take care of their website after it is completed as well. She made it streamlined and almost effortless to make an incredible brand and website. Loved working with her.”
– Charlene J.
READY TO TAKE THIS TO THE NEXT LEVEL?