Strategic &
Creative Partner
For Brands With a Zesty Appetite
Brand Strategy
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Visual Identity
|
Website Design
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Brand Strategy | Visual Identity | Website Design |
We partner with Founders and Brand Leaders to turn big ideas into clear, compelling brands built for growth.
Our approach leads with strategy to uncover what makes your brand impossible to ignore, shaping brands with clarity, edge, and the kind of presence that commands attention from the people who matter most. Build a brand that is not just part of the conversation, but leading it.
Be seen for who you are. Chosen for what you do. Remembered for how you show up.
Snuggo | Linen Laundry Service
DyingMatters | End-of-life Planning
Bellaform | Movement Studio
Miko | Cafe & Venue
What We Do
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Whether you’re launching something new, refreshing what you’ve built, or ready to go all in, our services meet you exactly where you are. Each is designed to boost awareness, increase revenue, and spark real engagement.
Brand Strategy
Every standout brand starts with clarity.
We go deep before we design. Through workshops and research, we clarify your positioning, audience, offers, and long term vision. These foundations guide every decision and strengthen every message.
Brand substance & positioning defines what you stand for, why you exist, and the value only you can deliver. Without it, marketing feels scattered and inconsistent, making it difficult to attract the right people.
This is the work that aligns everything else.
You will leave with clear direction on who you are, who you serve, and how to show up with confidence, plus a practical roadmap for communicating and growing your brand.
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Visual Identity Design
An identity that feels unmistakably you.
Our signature branding package is a full brand transformation for scaling founders ready to step into their next level.
This is not just a visual rebrand. It is a business first, strategically crafted reimagining that aligns every part of your brand with your mission, energy, and future direction. We combine intentional design with commercial insight to create a brand that commands attention today and supports growth long into the future. Your brand should do more than look good. It should signal credibility, communicate value, and build instant recognition.
Your strategy is translated into a cohesive visual identity, including logos, typography, colour systems, and imagery direction. Every element is designed to feel polished, distinctive, and built to last.
The result is a brand that looks as professional and powerful as the business behind it.
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Website Design
Your website is more than a digital home, it's your best salesperson.
When we design websites, it is not just about how they look. It is about turning your site into your most powerful sales, authority, and growth tool.
We take your strategy, offers, and future direction and translate them into a digital home that converts attention into enquiries, customers, and revenue. This is the website that does the heavy lifting for you. Attracting the right people, building instant credibility, and guiding visitors through a seamless journey that makes working with you or buying from you feel effortless.
Your website is where interest turns into action. We design conversion focused sites that balance clarity, usability, and beauty. Every page is structured with intention so your brand does not just get seen, it gets chosen.
Built to attract, engage, and convert long event after you log off.
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Launch and Growth Support
You’ve got the brand, now let’s build the buzz.
Once your strategy, identity, and website are in place, the real work begins. Showing up consistently, building visibility, and turning attention into traction.
We support your launch and growth with strategic direction, campaign planning, and content frameworks that guide how your brand appears across social media and marketing touchpoints. From planning what to say and when to say it, to shaping visual content that feels cohesive and intentional.
Whether you need a structured launch plan, creative direction for a photoshoot, or ongoing guidance on how to show up with clarity and consistency, this stage ensures your brand does not just exist. It gets seen, trusted, and chosen.
Because a great brand deserves more than a quiet debut.
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Your brand’s essential ingredient
Strategy-Led
We don’t just make things look good. We make them work.
Every brand has potential, but potential means nothing without clarity. At Good Lemon, strategy leads the way so design decisions are made with intention, not guesswork.
We start by understanding your goals, your audience, and where your business is heading. From there, we shape a brand strategy that supports growth, builds trust, and gives your business direction.
We’re here to help you stand out for the right reasons and build a brand that actually supports where you’re going.
Experience
Design is easy. Designing with purpose takes experience.
We’ve worked with founders at many stages, from early ideas to growing businesses that need their brand to catch up. Across hospitality, wellness, lifestyle, and creative industries, we’ve seen what helps brands grow and what quietly holds them back.
That experience means sharper instincts, clearer advice, and fewer unnecessary detours. We know when to push, when to simplify, and when to focus on what really matters.
Every project is approached with a balance of strategy, creativity, practical execution, and a little bit of zest.
Passion
We care about the work because it shapes real businesses and real lives.
Good Lemon was built on a love for creativity and a respect for what founders are really building. Not just brands, but businesses that support their life, values, and future.
We help founders feel confident in their brand, clear in their direction, and proud of what they’re putting into the world. Our work is guided by clarity, honesty, and thoughtful decisions, not perfection.
When a brand feels right, it becomes easier to show up, grow, and move forward with confidence.
Words from clients
Our kind of
love notes
“Working with Good Lemon felt like switching on the lights. Our brand finally has a clear voice, consistent visuals, and a website that moves people to book. We sold out two weeks of our brunch promo in one week.”
— Louise B.
“It was so important that my brand and website felt fun but still professional, and she totally nailed it! I was so proud to share it, and I am absolutely obsessed with the final product.”
– Joanne S.
“I came for a logo and left with a brand I’m confident to market. The Brand Builder gave me words for what I do; the identity made it unmistakable. Enquiries jumped by 70% and my DMs actually convert to sales!”
– Maggy.
“We needed something human, vibrant, and brave, and Kirsty delivered. The brand invites tough conversations with warmth, and the site makes it easy to take action. Great job!”
– Sarah H.
“Kirsty goes above and beyond with making sure all her clients are enabled to take care of their website after it is completed as well. She made it streamlined and almost effortless to make an incredible brand and website. Loved working with her.”
– Charlene J.
READY TO TAKE THIS TO THE NEXT LEVEL?